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A unique opportunity to profit from a worldwide growth industry

A nation of coffee gourmets

The American coffee market is growing faster than ever. It's clear that perked coffee is no longer an acceptable beverage for the millions of people who go out of their way every day to achieve the perfect coffee experience.

In fact, 83 percent of adults drink coffee in the U.S, the world's biggest consumer of the beverage, up from 78 percent a year earlier, according to the National Coffee Association's 2013 survey.

The New York-based group said that 63 percent of adults drink coffee every day, compared with 58 percent in 2011.

http://www.bloomberg.com/news/2013-03-22/coffee-consumption-increases-in-u-s-association-survey-shows.html

As the number of savvy, educated coffee drinkers has boomed, the market has exploded in all directions. Boutique companies are setting up all over the country to fill the demand for exciting new flavors of roasted coffee. But it's not just cafes that are reaping the rewards; people want their coffee at home and at the workplace.

This may be the best time to be in front of the booming espresso coffee market. As a nation, Americans are drinking more and more espresso coffees and this is becoming the accepted standard. Hundreds of millions of espresso coffees are being consumed every year here and growing substantially every year.

That said the interesting element of all this is that these espresso type coffees are consumed by workers going to work or having those coffees in the morning while at work. Virtually all of them are purchased at coffee shops. An incredible number of espresso coffees are consumed by the work force while going to or at work. WOW.

Xpresso Delight produces just over 6 million right in the workplace in its origin country at this point in time which represents around two thirds of one percent there. We are the largest independent Australian owned supplier of in the workplace espresso coffee into this market.

Less than one percent market share and we are the largest. What does that tell you about this untapped market and the opportunity? That it is massive and waiting for and wanting to experience our unique service.

If we look at this from another point of view we get the same interesting opportunity of numbers.

If we look at this from another point of view we get the same interesting opportunity of numbers.

Xpresso Delight today has over 180 Franchisees with an average of 9.8 individual coffee machines each, that's a little over 2000 coffee machines making fantastic espresso coffee right in the work place. But how many businesses or Locations are there? Well there are approximately 1 million businesses in Australia, but not all of them can have one of our machines. Why? Because they may be in retail or manufacturing or whatever business that does not allow them our 5 Star Concierge Coffee Service.

Our estimates are one quarter of the total number so that takes us to approximately 250,000 businesses that we know potentially want to get our product and service, still a massive number of business opportunities and Locations that are potentially searching for the Xpresso Delight service.

Now let's look at the numbers here in the USA. There are approximately 12 million businesses (this number changes all the time) so one quarter of that number represents approximately 3 million potential opportunities for our unique product and service. Again a staggering number.

To finish on we estimate that the total corporate espresso in-house market penetration by all suppliers is still less than 5% which means we have in front of us right now a market with a massive 95% growth opportunity.

So ask yourself is that the kind of opportunity you would like to be part of?

But it gets even better because the market is not static, it is still growing and growing at an incredible pace and it is because of this growth and demand that Xpresso Delight has grown to the level we have and you can now be part of that growth.

A new and untapped market

Quality coffee available directly in the workplace

This pent-up demand for gourmet coffee in the workplace is very poorly met. Each day, thousands of workers trek to the nearest café to spend as much as $3 to $4 for their morning coffee. In many cases they might do that for themselves and their workmates half a dozen times every day!

This is a huge market waiting to be tapped. Why would these people repeat this daily trek if they could just walk half-a-dozen steps and get a perfect cup of gourmet coffee in a mere 30 seconds for just a fraction of cafe prices? This is the premise of Xpresso Delight taking quality gourmet coffee into in the heart of the workplace at a fraction of the price that people pay at cafes.

For the astute investor, an Xpresso Delight franchise is a unique opportunity to grab a slice of the action in which you'll discover that your investment of time and effort is unbelievably small.

Maximum returns, minimal effort

Creating wealth is all about generating leverage. Unfortunately, most of us are stuck trading time for money. This usually limits our earning capacity. There are only 24 hours in a day, and most occupations provide a very poor return on time invested. Once you spend your time it's gone forever!

With Xpresso Delight, your ability to leverage time shoots through the roof. Roughly, you'd spend 45 minutes per week servicing each of your coffee systems. The average Franchisee in Australia has 9.8 coffee systems so that's approximately 9.1 servicing hours for 10 coffee systems, leaving you the rest of the week to spend on whatever else you want to do, and the best part is your machines are still working, even when you're not!

This means you avoid the spirit-breaking labor of many other Franchise opportunities. You're not mowing lawns in the hot sun all day or cleaning homes five days a week to earn a pittance, or stuck trying to coerce sullen employees to do their job properly. In fact, those 10 coffee systems will be generating leverage and working for you not the other way around, far better than other types of franchises where you slave long hours for an average return!

A stunningly simple concept

Xpresso Delight is a simple business concept that virtually anyone can be successful at.

Specifically we transplant the cafe experience into the workplace. You own a number of fully automated gourmet espresso coffee systems that provide a coffee experience equal to any café, but are located directly in the workplace. These coffee systems are given away FREE to businesses who want our incredible service.

Franchisees service the coffee systems weekly and provide all the consumables, everything from the coffee to the cappuccino sprinkle and then simply charge their clients an incredibly small $1 per coffee.

Each Franchisees commitment is around 30-60 minutes per client per week excluding travel time. The coffee systems we use are manufactured to exacting standards in Switzerland and Italy they are equipped with state-of-the-art technology. They're fully automatic, a breeze to use, and have a patented auto-cappuccino mechanism that produces a hot creamy froth so thick that sugar floats on top of the cup. The coffee systems are fun to use, produce a stunning coffee within 30 seconds, and are wildly popular. They come with a two year parts and labor warranty and are again top of the line equipment that has a proven track record in the market.

Our clients tell us they love our service because they have no upfront costs, they sign no finance contracts and because our Franchisees own the coffee system they receive a forever warranty. Most importantly our clients tell us they love our coffee. Workers can finally enjoy the convenience of fantastic-tasting coffee anytime they want. No long walks to the café any more. They can even get one on weekends or late at night when cafés are closed.

Our clients also get our 4 hour service guarantee with a replacement coffee system benefit if required.

Our Area Representatives hold replacement coffee systems for our Franchisees just in case a problem can't be fixed on the spot. Our Franchisees provide those replacement coffee systems and continue to receive the revenue, the client still gets their coffee, everyone WINS. It's all just part of our great service.

Xpresso Delight is generally a one, two or three day a week business which gives you extremely high returns on your time. We provide an intensive training program with ongoing support which means you get our proven market experience whenever you need it.

Xpresso Delight has been a success for many people who have never been in business before. Even if you have, our system will just help to accelerate that success. The reasons are because our product and service are greatly in demand and the market is hungry to get it.

Success as an Xpresso Delight Franchisee is a formula of simply following our proven systems.

Our Franchise Fee Refund Guarantee** and Customer Location System^

A lot of prospective franchisees tell us they feel some concern and anxiety about whether this business will work and more importantly whether the business will work for them.

If you have any of these concerns or anxiety please read on.

Let's first discuss the question of whether the Xpresso Delight business works

While we think our business is a tremendous success, what matters most is how you feel about what we have achieved over the short term.

Here's what Xpresso Delight has achieved in just 9 years

1. An international presence with a committed Franchisor driving the business forward.
2. Local Area Representatives who offer support to all Franchisees locally.
3. Over 180 Franchisees Internationally.
4. Over 2000 coffee systems owned by our Franchisee network.
5. We currently provide over 13,000 lbs of coffee per month.
6. This equates to over 550,000 cups of coffee per month.
7. We serve approximately 50,000 individuals per month.
8. A multi award winning Franchise system including: Listings in BRW Fast Franchises 2008 to 2012, (which ranks us in the top 40 fastest growing franchise systems in Australia.) Top Franchise no 1 lifestyle business 2009, Australian Business Award
 2008

Ask yourself what do you think of those results?

At Xpresso Delight we firmly believe all these results and strong growth have been built on the back of our brand. Let me tell you what our brand is and what it means to us personally.

At Xpresso Delight we have developed what we refer to as our QSE Brand culture, it is...

• Quality Coffee Experience
• Service Excellence
• Exceptional Convenience

Our brand and its future is of great importance to Xpresso Delight. It is one of the main reasons many individuals have purchased an Xpresso Delight Franchise.

Now let's discuss the question of whether this business may work specifically for you

While we have discussed that our business has a formula for success, it still needs to work and be successful for you. RIGHT?

Well, we do something a lot different to most business and we think it's totally UNIQUE. But please, tell us if you have heard of this before.

Here's what we do, it's called our Franchise Fee Refund Guarantee.

First your Franchise fee is deposited into a Trust Account. Your Franchise Fee sits in that Trust Account for six (6) full months. For us to get paid that Franchise Fee the requirement is you must achieve at least a 50% revenue return on your capital investment of coffee systems that are earning revenue in Locations in that six month period. If you DO NOT achieve that result you can possibly get that amount back plus interest.

In fact our Franchise Fee Refund Performance System is written up in our Franchise Agreement which you can take away with you when we meet in person so even your lawyer can check our obligation to this incredible System.

That said we have never given back a Franchise Fee because we know our system works. What this means to us however is that we DO NOT get paid for that full six (6) month period. We have to work with you to get you that specific result or risk not getting paid at ALL.

Have you ever worked for six (6) months and not got paid until the end of the six (6) months?

What about not got paid for six (6) months and risking NOT getting paid at ALL?

Well that is what we DO...

Ask yourself this, WHY do you think we would DO that?

It's because we believe so much in our product and service and that the business will work for virtually everyone that we are willing to take this kind of risk.

That's right, we take the same kind of risk you take, in fact, our risk is even bigger because we need to make sure you are the kind of person that wants to succeed and will do whatever is necessary to become a successful Xpresso Delight Franchisee.

Well that's not all we do

Because a lot of prospective franchisees also tell us they feel some concern and anxiety about how to find Locations for their machines once they do decide to invest in an Xpresso Delight Franchise.

If you have any of these concerns or anxiety about finding Locations read on.

Most of our Franchisees have had little or no business experience before starting with Xpresso Delight and they have achieved great results.

So how do you think they were able to get those great results?

Read on...

Research shows us one of the main reasons for buying into an established successful Franchise group is that you get Proven, Market-Tested Systems that produce results.

Would that be one of your reasons?

With just over 180 Franchisees in OUR International group now, we find they tend to naturally fall into two groups. One of those groups tends to achieve results, quicker and with more success, while the other group are doing fine there is a difference in the two.

Why do you think one group is getting better results and faster?

What do you think they do slightly different?

They simply follow our system.

If fact we call that group our HIGHER ACHIEVER'S group.

As most people have had some measure of success in their lives we would assume they would like to be in our HIGHER ACHIEVER'S group?

Again what is it that sets that group apart from the other group ?

Correct. They follow our system.

So ask yourself this, you are you the sort of person who will follow OUR systems to get that possible level of success? If you are read on.

Well let's introduce you to our first system, it's called our Customer Location System.

This is a brand new system just recently introduced which has been developed from 9 years of previous operational success. We are constantly looking for ways to develop and improve our systems and that is exactly where this one came from.

Let us tell you about our previous system and how we developed this new one from that.

While our franchisees were getting fantastic results we listened to their feedback and this is what they had to say.

With a lot of new systems to learn and implement it was taking a bit longer than they anticipated to achieve their start up goals.

So we thought, what could we do to make it ALL happen faster?

This is what we came up with...

This is where you NOW start with your coffee systems operating much sooner

You might be thinking how do we do that?

We'll we work along side with you before and during training.

Also we at times employ what we call a Location Sourcing Assistant. Their job is to identify possible Locations, they are trained in exactly the same marketing program you will be trained in, but because they do this most days their skill set is very fluent.

Exactly like yours will be after completing our training program.

You now start our marketing training with income potentially flowing along the way.

So ask yourself this? How important do you think Marketing is on a scale of 1-100?

What was your answer?

We see marketing as vitally important. We hope you do too.

How do you think a company like McDonalds have become one of the most successful businesses today?

By marketing once a year? Once every 6 months? Monthly or DAILY?

Every day of course and through every media available.

So WHY would a successful company like McDonalds do that?

It's because they know the importance of staying in front of buyers minds all the time.

McDonalds KNOWS marketing is critically important to success and so do we. Our great marketing systems are what have got us where we are today.

We cannot think of a single business that does not have great marketing systems. Do you know of any successful business that has no marketing?

We actually call marketing the front end of a business; we say NO front end, NO Back End.

The Back End of a business is things like operations and service, but most importantly the REVENUE End.

NO Back End equals NO Revenue, which makes the Front End even more critical.

That said, we understand how critically important marketing is for ANY business including ours and that is why we have placed so much importance on it.

Our training program now brings all these elements together

Let's explain what this entails.

First, you complete our 2-day in house training, which gives you a basic skill level to start operating.

Next.

You complete several days of installation and service training.

Next.

You move to our marketing program where you work FULL TIME for the first 3 weeks operating just like our Location Sourcing Assistant does.

You will be reporting daily to our Area Representative in your local area so they can coach and keep you on track.

This program gives you real marketing experience and helps develop your ability to further grow your business.

This first combined 3 weeks however is critical to get solid momentum and help you to become a Higher Achiever.

Next.

You move to our ONE a day per month Monthly Marketing Program, which is designed to keep your skill set at that Higher Achiever level.

To finish on you now are now fully equipped to continue the growth and development of your business as you see fit.

Remember however our support is always there and only a phone call away.

Amazing competitive advantage opens doors like never before

Acquiring businesses that want an Xpresso Delight coffee system installed is a skill set that requires training, focus and determination, while there are thousands of quality sites available marketing is an ongoing process where your training and expectations of success will bring you possible results.

Business owners love the fact that Xpresso Delight coffee systems improves productivity, their employees aren't wandering off on long breaks several times each day just to fetch coffee. They also don't have to serve their clients perked coffee before a sales presentation or important meetings anymore.

And since there's no upfront cost for their business and there's absolutely no risk for them it makes getting a potential client to say, "yes" much easier.

This means you're able to concentrate on locating prime sites that are going to provide you the highest returns possible.

Professional backing and support working for you

An Xpresso Delight franchise offers you an amazing opportunity to create your own business and generate high leverage on your time. Yet at the same time, you're able to tap into the support of experienced professionals who have done it all before.

You'll discover that everything is systemized to make learning easy and fast, so you have more time to concentrate on customer service and profitability. We'll help you develop a business plan that will bring your goals into focus, and train you in how to operate and service your machines.

We also help you develop the necessary business, sales and marketing skills to manage and grow your business to whatever level you want to achieve as long as you take responsibility to drive your business there.

And with the market so fresh and unsaturated, you'll be able to go out and seize the opportunity with both hands.

Grow your business with total flexibility

Xpresso Delight is a simple, easy one, two or three day a week business with:

• No employees
• No ongoing sales
• Minimal stock holding

A unique franchise with amazing potential

Join Xpresso Delight today

In the past franchises have been complex, time intensive ventures. Not Xpresso Delight! In fact, Xpresso Delight is as close to a passive income earner as you'll find in franchising. Nothing else in the market offers such a fantastic opportunity to earn so much for such a small investment of time.

Couple this with a rate of return that leaves most investments far behind, and we think you'll agree that this is a unique business proposition with amazing potential.

Xpresso Delight's 6 Step Franchise Application Process...

Step 1: First Contact (Length 1-2 days to complete)

We've received your Request for Consideration, it's time to begin the process.

• Phone Overview Session:
  This is a great chance for us to get to know each other and understand what you are looking for in a Franchise?
• Outline of our Franchise System and our love of coffee.
• Discuss the Training Process: (takes approximately 3 weeks on average to complete)
• Book in your NO OBLIGATION Franchise Information Session:
  You will get to experience first hand our stunning coffee systems and fabulous coffee.
• Receive our Franchise Disclosure Document (FDD) emailed to you.

Step 2: Preparation (Length 1-2 days to complete)

Our Franchise Disclosure Document (FDD) is an important part of the education process and provides everything you need to know about becoming an Xpresso Delight Franchise.

• Complete Information Request Form (online) within 48 hours of phone appointment. This MUST be completed prior to your Franchise Information Session.
• Review our Franchise Disclosure Document (FDD).
• Revisit our Website. (all content including Videos, Location and Franchisee testimonials).
• Prepare any questions about the Xpresso Delight Franchise System and FDD:
  Bring along your questions to get in-depth answers.
• Start reviewing possible Lending and Financial options.

Step 3: Franchise Information Session (3-5 days after First Contact)

It's time for us to show you how Xpresso Delight may be the solution you're looking for.

• Our NO OBLIGATION Franchise Information Session gives you all the answers.
• Learn more about our 10 year history and what has made us so successful.
• See a live demonstration of all our Coffee Systems in action.
• Taste test our exclusive 100% Arabica gourmet coffee blend.
  (this is what our business is really all about and creates so much passion)
• Receive our Disclosure and required Legal Documents to start your due diligence
• Complete Self Assessment Form (online) within 48 hours of Information Session. This MUST be completed prior to your Location Experience.

Step 4: Location Experience (3-5 days after Information Session)

Don't just take our word for it, we take you to visit one of our existing clients.

• See our stunning Coffee Systems in action.
  This is a chance to meet real market Xpresso Delight ambassadors.
• See first hand why Clients love our 5 Star Concierge Coffee Service:
  This is our real point of difference in the market, it's what sets us apart from the rest.
• Experience how easy our Coffee Systems are for Franchisees to service.
• Sit down with us again and reassess your progress:
  Here you get another chance to have any questions answered and we have the
  opportunity to review your application and suitability as a potential Franchisee.

Step 5: Finalise Due Diligence (Length 5-7 days to complete)

It is time for both of us to start finalising our due diligence processes.

• Is Xpresso Delight the exciting business solution you are looking for?
• Speak with our existing Franchisees and see why they chose Xpresso Delight.
• Finalise how to finance your Franchise and Equipment.
• We schedule your Franchisor interview. (this is completed via phone conference)
• Xpresso Delight conducts its due diligence on your application.

Step 6: Application Approval (Length 3-5 days to complete)

Congratulations on having what it takes to get to the final step in the process...

• Formal interview with our Franchisor: (30 to 45 minutes)
  This is a decision process for us as much as it is for you. Our Franchisees are
  driven, passionate and have a massive desire to succeed. Do YOU?
• Do you have what it takes to be awarded an Xpresso Delight Franchise?
• Franchisor application decision. (generally within 48 hours of interview)
• Once your application is approved we move to Franchise Agreement signing.
• We welcome you to the Xpresso Delight Team and schedule final Training dates.

To invest in an Xpresso Delight Franchise requires an investment of time and funding.

Have you considered how you will fund the Franchise investment? You can talk to your local Area Representative about funding options.

An Xpresso Delight Franchise is currently from $67,900 plus any applicable sales tax.

The above investment costs are inclusive of the following:

1. Training Fee
2. Franchise Kit including an Apple iPad
3. Franchise Fee
4. Initial Coffee System Requirements

We are also offering a start up Bonus Package of Stock (approximate profit value $5,000) for a Limited time.

Talk to your local Area Representative for more details.